This is a rebrand work. Sproutpeople serves the Home Sprouter. They sell seeds and kits to help people grow their own fresh food at home. They are committed to making this home-growing experience as perfect as possible. They provide one of the most extensive lists of seeds in this niche market. On top of it, they offer complete “technical support” such as growing instructions, recipes, and tools.

The redesign would focus on creating a new logo and visual system that includes elements such as typography and color schemes. The redesign also aims to get the brand message to their customers more efficiently as they changed the focus of their business throughout these years. The goal of the redesign is to help them express who they are and what they focus on now more clearly.